Canada’s TWIST Sport Conditioning selected by China Olympic Committee
Contract includes training and rehabilitation services for Rio 2016 Summer Olympics, 2017 China National Games and 2018 Winter Olympics
VANCOUVER, B.C., April 19, 2016 – Industry leading professional sports performance organization, TWIST Sport Conditioning, has been invited by the China Olympic Committee to lead the Performance Training and Rehabilitation for China athletes leading into the Summer Olympics (Rio de Janeiro, Brazil; August 5-21, 2016), the China National Games (Tianjin, China; 2017), and the Winter Olympics (PyeongChang, South Korea; 2018).
Since 1999, TWIST Sport Conditioning has used innovative training philosophies and award-winning global education to change the way athletes train. The company’s performance-driven methodologies have also led the fitness industry into a movement towards “functional fitness” training. Recognized for pioneering exercise methodologies available in live and digital industry certification and franchised training facilities that have advanced dozens of new sport performance principles, TWIST’s international demand is further heightened with experience coaching over 1,000 professional and Olympic athletes.
TWIST has immediately deployed some of its top Performance Coaches, Physical Therapists, Corrective Exercise Specialists and Education Director to the Olympic Training Center in Beijing where they are coaching and rehabilitating gold medalists and specific teams, while teaching and guiding Chinese coaches who work with teams.
The immediate mandate is to rehab and train top summer sport athletes heading to the Rio Olympics in August.
TWIST is also helping to prepare and develop athletes and teams for the China National Games in 2017 and the 2018 Winter Olympics in South Korea. Increasing importance is being placed on Long Term Athlete Development programs for the 2022 Winter Olympics hosted by China.
With digital and live education programs available in 30 countries, TWIST Sport Conditioning is well suited to produce customized education curriculum’s to mentor and educate Chinese Performance Coaches, Physical Therapists and Corrective Exercise Specialists on leading methods and best practices to train and rehab China Olympic athletes. TWIST’s systematized Long Term Coach Development programs are currently utilized to scale world-class coaching inside the franchised TWIST Sport Conditioning Centers, allowing them to readily extend expertise internationally ensuring a consistent philosophy and continuity in quality.
“Our performance specialists are passionate about helping all levels of people restore, build and succeed – whether they are 8 or 80 years old, elite athletes or not. But elite performance training is at the core of our business and this unique opportunity to work with the China Government and help lead the highest levels of sport performance is an incredibly natural fit,” says TWIST Sport Conditioning Founder & CEO Peter Twist. “One week in, my team’s approach is already well differentiated. This is what we are all passionate about, and we look forward to coaching, treating, motivating and teaching at our highest ability to make a strong positive impact on the gifted athletes and their coaches, sport science staff and trainers”.
THE NEXT GENERATION OF WELLNESS HAS ARRIVED
Our earth is more toxic than ever, our food supply is sick and we are experiencing the highest-ever rates of cancer, obesity, heart disease, diabetes, depression and suicide. People need more than exercise!
Designed to give the world what it needs, the TWIST Performance + Wellness Center is an integrated, proactive health center that combines world-class training methodologies and elite-level coaching with curative naturopathic medicine, restorative holistic nutrition, and peak performance programs to adults and youth of all ages and abilities.
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